'December for the scene'
This project was a quick-multi events project for street dancers in Israel during the war.
In just 4 days the whole concept was built, and I had to create branding and marketing in just one day.
The blue and pink gives an urban feeling, together with a warm feeling.
I chose to do the texts in Hebrew, to make people feel at home, and make it easy for the eye to catch the words.A little background story about the project:
This project was made to rise up the dancers moral during the war. Many people lost their jobs, lost stability, lost family members and went apart from the local Hip Hop community.
Tel Aviv municipality, together with my project "Untamed" wanted to create a month full of classes, jam sessions, dance battle, and creation process - to bring the people together.
To create a place for inspiration, support and high energy.
